The Proctor

MIXED-USE DEVELOPMENT |  ATLANTA BELTLINE
Owner/Developer
Windsor Stevens | Atlanta Housing
Architect
Niles Bolton Associates
Additional Partners
Goldman Sachs Urban Investment Group - Basis Investment Group - Invest Atlanta - Atlanta Urban Development Corporation

The Proctor is a mixed‑income, mixed‑use community in Atlanta’s English Avenue neighborhood, led by Windsor Stevens and positioned along the Westside BeltLine Connector as part of the area’s broader revitalization. During pre‑development, In Good Company supported the team with content and light graphic assets—creating social media visuals, project pages, and public‑facing copy that helped introduce The Proctor’s vision to partners, future residents, and the surrounding community ahead of groundbreaking.

Details

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Summary

    During pre‑development, In Good Company supported the team with content and light graphic assets—developing social media visuals, project pages, and public‑facing copy that introduced the project’s vision ahead of groundbreaking.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and half circle lines.

    Challenge

    The team needed a clear, cohesive way to explain The Proctor’s mixed‑income, mixed‑use program to partners, future residents, and the surrounding community before there was a building to show.

    Early communications had to balance policy language (financing, affordability, public partners) with an accessible story about neighborhood impact along the Westside BeltLine Connector.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and circle lines.

    Solution

    Developed concise web and social copy that translated the project’s program—housing, retail, and public‑realm improvements—into a simple, community‑facing narrative.​

    Created social media graphics and light page layouts the developer could use across channels to keep stakeholders updated and aligned during the pre‑development and pre‑construction phases.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Outcomes

    Equipped the development team with a consistent, ready‑to‑share story for meetings, announcements, and early press touches in the run‑up to financial closing and groundbreaking.​

    Helped establish The Proctor’s public identity as a catalyst for mixed‑income housing and neighborhood reinvestment on Atlanta’s Westside, even before vertical construction began.